Working...

as a pr intern one of the tasks i continually have is to stay on top of the "clips." if you don't know what that means...basically we have a clipping service that mails r-west newspaper clippings of client coverage, i photocopy them, input them into the excel spreadsheets, and file them in a binder...today we got seven clips for one of our clients - maryhill winery.

of those seven six of them (as they should) talked about maryhill...while one was titled "on the edge" and sent to us by the tri-city herald in kennewick, wa. it doesn't happen very often, but on occasion we are sent random clippings, for example an article that contains the word "hazelnut." two years ago r-west did the burgerville hazelnut milkshake campaign and the clipping service still finds it necessary to send us random clippings that talk about hazelnuts (even if it has nothing to do with burgerville or milkshakes, the word is just printed in the copy talking about gardens and trees or something)...anyway so today's random clip, supposedly relating to maryhill winery, had nothing to do with maryhill at all...

the subtitle reads: "illinois boy's discovery of blue-eyed cicada, a 'one-in-a-million' find"
i had never heard of a cicada before so i googled it. to my suprise it was an insect...(hella nasty btw...i put a picture of it below so i can share the images in my head) apparently these bugs (in their juvenile stages) live in the ground in burros for 17 years eating the roots of plants for food and then as they age they hatch and surface living above ground for only about 3-5 years....they are known to populate at ridiculous rates averaging 1.5 million insects per acre (yeah i know barf..)...at any rate most of them have red eyes, and the article described a six year old boy living in the suburbs of chicago who found a blue-eyed cicada caused by a genetic variation...

i'm not exactly sure what this has to do with maryhill but i do know that since i have started work here at r-west i have learned lots of new things and skills... and even the few repetitive jobs, like clips have now officially proved (props to the tri-city herald) to be educational and entertaining.